Lorraine Kelly is set to stay put with ITV and is expected to sign a new deal, Digital Spy can reveal.
Sources told us the popular broadcaster is expected to carry on her popular morning show Lorraine with the channel, despite reports claiming she could be about to defect to the BBC when her contract comes up for renewal next year.
The BAFTA-winning broadcaster has been a popular face on ITV's morning programming for over 40 years, joining TV-am in 1984 and being one of the launch presenters of GMTV in 1993.
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The Mail on Sunday reported that the Scottish star is set for a high-profile move to the BBC - claiming she had not signed a new contract with ITV after her daytime TV show was reduced to just 30 minute episodes and cut from 52 weeks a year to 30, despite Good Morning Britain being given a longer slot running until 9.30am and This Morning keeping the 10am to 12.30pm slot.
The presenter was said to be unhappy with the drastic cuts, which saw members of her team lose their jobs as it is still Lorraine which gets the highest ratings, and has reportedly been having talks with BBC bosses who are eager to sign her for "a number of potential projects".
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But a source said Lorraine will be staying put as ITV bosses know how popular she is with viewers for her relatable presence and warmth.
"Lorraine is a much loved popular face on ITV and a well respected presenter and journalist," they said.
"Other broadcasters recognise her natural brilliance at live presenting and have been trying for years to poach her away but to no avail.
"She has always been loyal to ITV and their millions of viewers who have supported her throughout her career, and is set to stay with the ITV family and sign a new deal imminently."
Back in May last year, it was revealed that some of Lorraine's show was cut meaning her Friday stand-in presenters Ranvir Singh and Christine Lampard would be no longer needed.
Afternoon panel show Loose Women also saw changes to its format with ITV axing the show's live studio audience after following the channel from its old studio complex to a significantly smaller base in London's Covent Garden.
An ITV spokesperson did not wish to comment. Lorraine's team have also been asked to comment.
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