It's A Sin's Olly Alexander has announced he will represent the UK at the 2024 Eurovision Song Contest.
The singer and actor, who fronts pop band Years & Years, confirmed the news during the grand final of Strictly Come Dancing, expressing his excitement at the upcoming spectacle, which will take place in Sweden on May 11, 2024.
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Olly Alexander said: "I’ve loved watching Eurovision ever since I was a little kid and I’m beyond excited to be taking part next year. As a young boy I always looked forward to this incredible event of unbridled joy, the wonderfully chaotic mix of musical styles, theatrical performances, heartfelt emotion and humour.
"I really can’t believe I’m going to be a part of such a special legacy and fly the flag for the UK in the gayest way possible, it shall be an honour!
"I’ve wanted to do this for a long time and it feels like the right moment to start releasing music under my own name. I’m determined to give it everything I’ve got and put on an excellent and unforgettable performance for you all!"
The singer also took to Instagram, writing: “This was very difficult to keep quiet omg!! So excited to announce that I’m the UK's @eurovision entry for 2024!!! I’ve wanted to do this for a long long time and it feels like the right moment to start releasing music under my own name
“I’m determined to give it everything I’ve got!! i shall put on an excellent and unforgettable performance for you all! lets do this!!! #eurovision,” he added.
Kalpna Patel-Knight, Head of Entertainment at the BBC, added: "To have an artist of Olly Alexander’s calibre representing the UK in Malmö in 2024 is testament to just how much the BBC wants to keep momentum of Eurovision riding high since the UK had the honour of hosting the contest on behalf of Ukraine in Liverpool earlier this year.
"Olly is the perfect ambassador for the UK as both an immensely talented and world renowned artist and passionate fan of the competition."
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Reporter, Digital Spy George is a freelance writer who specialises in Movies and TV. After graduating with a degree in Film Studies and Journalism from De Montfort University, in which he analysed the early works of Richard Linklater for his dissertation, he wrote for several websites for GRV Media. His film tastes vary from blockbusters like Mission: Impossible and John Wick to international directors such as Paolo Sorrentino and Hirokazu Kore-eda, and has attended both the London and Berlin film festivals.
