Quiz is ITV's latest drama to hit our screens soon, and Digital Spy has an exclusive clip from the three-part series, which covers the infamous Who Wants to Be a Millionaire coughing scandal.
In this clip, two nervous men from production company Celador – Paul Smith (Mark Bonnar), the creator of the format, and colleague David Briggs (Elliot Levey) – try to pitch their idea.
Unfortunately for them, ITV's former Director of Programmes David Liddiment (Risteard Cooper) and Entertainment Commissioner Claudia Rosencrantz (Aisling Bea) don't look like the easiest people to impress.
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Related: Quiz trailer shows Michael Sheen in action as host Chris Tarrant
Still, as you see in the clip, the pair try to entice the execs by explaining why they believe that Millionaire will make for great drama, and put their money with their mouths are by running through some questions.
It doesn't take long for Liddiment to get hooked on the multiple choice format, the chance to increase his money with every question, and the ability to get help when he's flummoxed.
The elephant in the room is the fact that ITV don't want to pay out big sums of money, but the Celador guys convince them that they will earn more than they spend on prize money. As the drama will later cover, one couple will try and cheat the system.
The series also stars Good Omens actor Michael Sheen as iconic host Chris Tarrant, Fleabag star Sian Clifford as Diana Ingram and Ripper Street's Matthew Macfadyen as Charles Ingram.
Sheen previously spoke to Digital Spy about transforming for the role, admitting it wasn't too hard given his propensity for playing real-life characters.
Quiz will begin its three-part run on Monday, April 13 at 9pm on ITV.
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Joe Anderton is a freelance news writer at Digital Spy, having worked there since 2016. In his time, he's covered a host of live events and interviewed celebrities big and small. A big fan of TV and movies both mainstream and obscure, Joe also enjoys video games and in particular PlayStation. Joe currently does not use Twitter, but he only ever used it to tell people to watch the film Help! I'm a Fish.
