Most smartphone users will know that a lot of their favourite apps are related. Take, for example, Facebook's ownership of WhatsApp (bought back in 2014).
But despite that relationship, the co-founder of WhatsApp, Brian Acton, is not toeing the party line.
Amid the ongoing Cambridge Analytica scandal, which has uncovered a massive data breach involving Facebook, Acton has joined in with the (kinda ironic) Twitter campaign to #DeleteFacebook – or #BoycottFacebook if you can't bear to part with your profile.
In a separate tweet, Brian told users: "Delete. Forget it. Now's the time to care about privacy."
Acton's comments come after a whistleblower revealed that data firm Cambridge Analytica had been harvesting data from Facebook in order to target users with worrying precision.
The data breach is considered to be one of the social media giant's biggest ever, and there are even claims that the data was used to influence voters in the 2016 US presidential election.
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Why is Facebook in trouble, then? (Its creator Mark Zuckerberg has even been called to give evidence at a parliamentary enquiry into the issue.)
Related: Facebook apologises after search function offers users sexually explicit recommendations
Well, the problem lies in the fact that Facebook allegedly knew about a breach of their users' private data as far back as 2015, but failed to alert those affected and only took limited steps to try to recover the lost data.
On top of that, there is concern that people's data has been used without their permission by a variety of third-party apps via the social network, highlighting the danger of revealing seemingly innocent, but personal, information online.
The call on Facebook users to delete, not just deactivate, their accounts has been growing ever louder as Zuckerberg continues to avoid publicly addressing the scandal.
So, do you want to send your Facebook account and all those awful tagged photos into the great recycling bin in the sky? Here's how.
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