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Starting today, you can walk into a grocery store, grab what you want and walk out, without ever dealing with a checkout line.
USA Today reports that Amazon has officially opened its first Amazon Go grocery store, which aims to eliminate all checkout lines, after testing the concept for a year. The location is in downtown Seattle, and it's open on weekdays from 7am to 9pm.
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According to the New York Times, walking into the store feels like entering a subway station, since you go through turnstiles by scanning your Amazon app. When you leave the store, you just walk back through the turnstiles, and your Amazon account charges you for what you bought.
A Times reporter tried to shoplift by wrapping a shopping bag around a pack of soda, but Amazon's software caught it and charged them for it.
The technology, called Just Walk Out, works using hundreds of cameras in the store and a brand-new app that you have to download.
Amazon is keeping exactly how it works a company secret, but it combines the cameras with sensors on the shelves to add items to your bill as you choose them at the shop. The only time an employee stops you before you buy something is in the alcohol section, where a worker checks your ID before you take products off the shelf.
There are also no shopping baskets or carts, so you have to put whatever you want in the bag you're going to walk out with. That, combined with the 1,800-square-foot location, about the size of a convenience store, means this place is suited to a quick stop rather than a weekly grocery shop.
That's reflected in the selection at the store too, as there's nothing that would vary in weight, like individual pieces of fruit, and there's a selection of grab-and-go-meals made on site by a kitchen staff.
The store attracted so many visitors on Monday (January 22) that, ironically, there was a line to shop there...
It's unclear if Amazon plans on expanding this to other locations, or bringing its technology to Whole Foods, which the company owns.
The store's opening took place after a year-long delay, so it might be a little while before you see it becoming your local grocery store.
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