Not content with the launch of their new Amazon Prime based motoring epic The Grand Tour, former Top Gear trio Jeremy Clarkson, Richard Hammond and James May have just launched their own social network.
Seriously, we're not kidding, they're taking on the likes of Facebook, Twitter and Instagram with their own motoring-themed effort, DRIVETRIBE.
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As well as letting users peruse a centralised world of all things automotive – on top of dedicated Clarkson, Hammond and May-run channels (known as Tribes) – the new social network will let users create their own Tribes to act as discussion boards or simple dumping grounds for all manner of topics.
With everything from the world's best driving roads and hyper car images to LEGO cars and spanner chat having already been set up as dedicated Tribes, it's a free for all for both serious and silly car talk.
Having launched today, November 28, it's now open to all – and Clarkson is really keen for his Top Gear replacement Chris Evans to get on board.
"He can start a tribe," Clarkson said, speaking with Digital Spy. "Yeah, why would you not? Everyone can start a Tribe."
He's not alone either. Hammond echoed his mate's comments, telling us: "I wouldn't be surprised if you get a Chris Evans Tribe. Great, funny, help yourselves, that would be fantastic.
"Somebody will, of course they will and that's the point. This is the democratisation of content, and great, why shouldn't it be?
"It doesn't matter if you're Jeremy, James or me, or somebody else with a very specific taste in hub caps, if people like that content, it will be shared broadly and people will see it."
DRIVETRIBE is now available online, with the iOS and Android apps to follow in the coming days. The Grand Tour launches new episodes every Friday on Amazon Prime.
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