The people at Match.com are probably avoiding their Twitter notifications today after an advert they placed on the London Underground riled people up – generating some very funny responses.
The dating site used a picture of - may we just point out - a strikingly beautiful woman with red hair and a spattering of freckles as the basis behind their advert. But when you see what tagline they included, chances are you'll feel pretty angry, too.
"If you don't like your imperfections, someone else will." the advert reads. Which, I'm sure you'll agree, is fairly shocking, given that it's a blatant suggestion that red hair and freckles are "imperfections".
Since the adverts went up, commuters in London have been quick to retaliate, telling Match.com exactly what they think of it. One blogger, Ginger Parrot, described how her "blood is boiling" at the sight of the poster, adding: "Match.com, thanks for the confidence boost, but we won't be signing up. "
And others have turned to Twitter to vent their rage over the insensitive advert, labelling it "awful" and "offensive":
The Advertising Standards Authority has confirmed it has received about "half a dozen" complaints about the ad, telling the Guardian: "We're currently carefully assessing the complaints to establish if there appear to be any grounds for action. "
What to Read Next
And a spokesperson for Match.com said in statement: "Our adverts reveal common perceived imperfections and quirks of Brits – these include freckles which some people who have them may see as an imperfection. We think freckles are beautiful and our posters are designed to encourage everyone who has them to be proud.
"We're sorry if anyone has been offended by our latest ad - that was not our intention – but we're really encouraged to see so many people standing up for what makes them unique."
