Throw your Apple Watch away and make room for the newly announced Nixon Star Wars watch.
Surprisingly, it doesn't look rubbish - it's been designed for the more discerning, stylish geek. It would totally look out of place in a toy shop, which is a very good thing.
Refreshingly, it doesn't notify users of emails or calls, it doesn't read your heartbeat, it simply tells the time.
Clearly influenced by the Dark Side of the Force, there will be four different timepieces, named Stormtrooper, Boba Fett, Imperial Pilot and, of course, Darth Vader.
Nixon hasn't currently provided a release date or price, but you can register your interest on its website.
Watch the Nixon Star Wars watch in action below:
