By Bradley Wiggins has criticised some of his fellow British Olympic medal winners over their newlyfound celebrity status.
The gold medal and Tour de France winner said he has opted against appearing on the TV chat show circuit following the end of the Olympics in the summer.
Jessica Ennis, Tom Daley and Mo Farah have appeared on The Jonathan Ross Show, while Paralympians Jody Cundy, Jonnie Peacock, Ellie Simmonds and David Weir have guested on Alan Carr's Chatty Man.
Wiggins said: "I've got a good management team who weren't flogging me to death the moment the Olympics were over.
"So I didn't go on Jonathan Ross or Chatty Man, because it's not what it's ever been about."
The cyclist made the comments while promoting his new Sky documentary A Year In Yellow, which begins screening next week.
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Bradley Wiggins with Liam Gallagher at the GQ Men of the Year Awards 2012
Wiggins also gave his thoughts on the recent Lance Armstrong drug scandal, which saw the seven-time Tour de France winner stripped of all his titles.
"People say, 'You have to go back and defend the Tour de France title - it's tradition!'
"Who says it's tradition? Lance Armstrong? Well, we've seen what's happened to him and as it stands, I've won more tours than Lance.
"I believe I've merited it through hard work, dedication and sacrifice. I wouldn't have had a film made about me if in ten years all this was going to come and bite me on the arse."
Bradley Wiggins was recently scheduled to appear on Never Mind the Buzzcocks, but was forced to cancel following a collision with a motorist while on his bike in Lancashire.
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Showbiz: London 2012: Olympic Best Bits in pictures
