If you've ever struggled with applying make-up, then that struggle is soon to be over, as Holly Willoughby has come up with an innovative way of using Diet Coke products to help the process along.

And yes, it really is as bizarre as it sounds.

Holly Willoughby Diet Coke make-up tutorial hackpinterest

Before putting on any make-up, the This Morning presenter advises rubbing a can of Coke on your face to give the skin a little boost ahead of applying the rouge.

"To reduce puffiness, all you need to do is run a cold can over your skin – it activates and tightens the muscles, whilst also giving you a massage," she said in the campaign release.

Anyone who has ever attempted eyeliner will generally know it takes quite a bit of practice to get the perfect eyeliner flick, but a Coke lid makes the perfect stencil. Apparently.

Holly Willoughby Diet Coke make-up tutorial hackpinterest

"Taking a Diet Coke bottle top, hold the curved edge against your eye.

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"Using a good black eyeliner, use the edge of the lid to steady your hand and perfect the curved wing, extending as far as you'd like," Holly advises.

Similarly, the label from a Coke bottle pressed against your cheek will help with contouring and blusher application.

Holly Willoughby Diet Coke make-up tutorial hackpinterest

These really aren't things we've ever considered, but you never know, the weird tips might actually become the next big thing in beauty. Er, maybe.

So there you go, there's no need to invest in any expensive products because a bottle of Diet Coke will sort everything out.


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Lettermark

Tasha is a freelance writer for with a particular interest in the representation of women in film and TV. After graduating with a Literature degree then journalism qualifications with News Associates a few years further back than she’d like to admit, Tasha began her freelance career.  She’s worked as a writer, editor and commissioning editor for a number of publications including Digital Spy. She is also a theatre critic. LinkedIn