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In 2016, there are two types of people in the world: the bloggers and the vloggers.
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But forget the likes of Zoella and her sickly sweet boyfriend Alfie Deyes, old-hand TV presenter Fearne Cotton is the new vlogger on the block.
Yep, the former Radio 1 host will front 'Fearne's Happiness Project' on a new female lifestyle channel that aims to be the go-to destination for style conscious women over the age of 25.
The YouTube channel Pretty Upfront will feature three new pieces of content per week with a variety of fashion, beauty, culture and lifestyle strands.
Joining Fearne on the new YouTube channel will be beauty writer Sali Hughes, fashion blogger Susanna Lau, YouTube beauty influencer I Covet Thee, and vlogger Emily Hartridge.
It's all part of media company Endemol Shine Beyond UK and Benefit Cosmetics UK's aim to give the 20-something girl something new to watch that's a bit different.
Talking about her new show, Fearne said: "I can't wait to bring my Happiness Project to Pretty Upfront - exploring how we can all access our own inner good stuff!"
