Romeo Beckham is the star of Burberry's new Christmas advert, titled From London with Love.
The commercial features the 12-year-old son of former footballer David and Spice Girl Victoria dancing with a charming grin. Watch the full 4-minute version below:
This is the young star's second appearance for the luxury fashion house.
Romeo made his debut in Burberry's campaign for their Spring/Summer 2013 collection.
He was hand-picked by the British label's chief creative officer Christopher Bailey for the second time.
Bailey said: "This festive campaign is a celebration of everything we love at Burberry; the trench coat, the cashmere scarf, incredible music, our British weather, and working with great and talented people.
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"It continues to be an utter joy working with Romeo – he has charm, style and great energy! I'm delighted that he's the lead role in our festive campaign."
The track used in the advert was written and recorded by Ed Harcourt at Abbey Road Studios. It is available for pre-order on iTunes now, ahead of its official release in December.
Meanwhile, Victoria was named Entrepreneur of the Year by Management Time Magazine last week.
