Jay-Z has released his new music video 'Family Feud' and the whole family (almost) makes an appearance.
Posted on Tidal's Twitter page, the new clip features Beyoncé, who is also featured in the track, and their daughter Blue Ivy.
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Sadly, Rumi and Sir Carter do not appear in the video, but there's still plenty of moments between Bey and Jay to make the clip worthwhile. Blue appears in the middle of the clip, walking down a church aisle holding her dad's hand.
Tthe video is just as personal as the song itself. Jay-Z's song makes a reference to Beyoncé's "Becky with the good hair" lyric from her song, 'Sorry'.
"Yeah, I'll f**k up a good thing if you let me/Let me alone, Becky," Jay says.
Other scenes also show a man and woman kissing each other until she stabs him on his side, possibly a reference to the cheating rumours that circulated after the release of Lemonade.
This is Jay-Z's 11th video for his album 4:44, following in the footsteps of his wife, who also created visuals for every single song off her latest album. Jay-Z and Beyoncé are also reportedly working on an album together.
The music video for 'Family Feud' is available exclusively on Tidal.
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Tamara Fuentes is the current entertainment editor at Cosmopolitan, where she covers TV, movies, books, celebrities, and more. She can often be found in front of a screen fangirling about something new. Before joining Cosmopolitan, she was the entertainment editor at Seventeen. She also leads Cosmo Reads, a new book imprint collaboration between Cosmopolitan and Sourcebooks that features books about romance, pop culture fiction, and other fun reads. She is a member of the Television Critics Association, the Latino Entertainment Journalists Association, and the Writers Guild of America, East. Follow her on Twitter and Instagram.
