Unless you've been living on Mars for the past few months, you'll already know that JAY-Z and Beyoncé welcomed twins into the world in June.
And, in typical JAY and Bey fashion, they gave them pretty idiosyncratic names in Sir Carter and Rumi – Blue Ivy eat your heart out.
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But as with every crazy name, there's always a method behind the madness, and the rapper has now opened-up about why he and his wife of nine years went with those two names in particular.
"Rumi is our favorite poet, so it was for our daughter," he told the Rap Radar podcast. "Sir was like, man, come out the gate. He carries himself like that. He just came out, like, Sir."
So there you have it – poetry and swagger.
As for Blue Ivy, JAY also revealed how his firstborn ended-up rapping on his latest album 4:44. He explained of her trip to the studio: "She got the headphones and she climbed on the little stool, and then she just started rapping.
"I was like, 'Oh, shit.' I have [her full freestyle] on my phone. Five minutes! Five minutes of her doing that.
"She kept doing that 'boom shakalaka, boom shakalaka.' I was like, 'Oh, she understands the concept of a hook.' She's 5, and she understands the concept of a hook. I was like, 'What the f**k is going on here?' One of the great memories."
Well, given that she is the actual child of JAY-Z and Beyoncé, we're not entirely surprised.
As for Blue's siblings, Queen Bey gave us a first glimpse of herthe little pair back in July in an elaborate and frankly amazing floral photoshoot to mark their first month with us mere mortals on Earth.
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Sam is a freelance reporter and sub-editor who has a particular interest in movies, TV and music. After completing a journalism Masters at City University, London, Sam joined Digital Spy as a reporter, and has also freelanced for publications such as NME and Screen International. Sam, who also has a degree in Film, can wax lyrical about everything from Lord of the Rings to Love Is Blind, and is equally in his element crossing every 't' and dotting every 'i' as a sub-editor.
