Katie Price is not one to take herself too seriously, but her new advert for The National Lottery is on another level.
As part of the Lotto's #PleaseNotThem campaign, Price has recorded a spoof clip in which she pitches the launch of her own TV station, KTV.
To fix her "underexposure" problem, Price is seen creating a 24-hour channel that broadcasts nothing but footage of herself in a variety of guises.
The ad, shot in a mockumentary style, shows the glamour model-turned author posing as a 'KNN' newsreader, a pink-haired superhero, the cowgirl lead in a Western, a clown, a DIY show host and even a stand-up comic.
"I surprise myself all the time," says Price in a voiceover as footage cycles through her various roles, "I'm just so good!"
"People don't quite have the vision Katie does," adds her manager, as a roomful of executives despair at the reality star and businesswoman's presentation (which comes complete with pink drinks on the conference table).
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"But one big Lotto win, and we're in business," explains Price, as the advert's "Anyone can win" tagline rolls.
The ad made its debut earlier today, after Price tweeted a link to the video from her official account. It is likely to air during British commercial breaks in the next few days.
Earlier this week, another clip from the campaign, featuring Piers Morgan, was unveiled.
In it, the journalist, interviewer and TV presenter can be seen drawing up plans for "Piers' Pier" - an attraction devoted to all things Morgan, to be built in Camber Sands, Sussex.
Watch the extended version of the #PleaseNotThem advert featuring Piers Morgan below:
