50 Cent has started a fragrance line for men, according to reports.
The rapper will team with Lighthouse Beauty to release his first scent, 'Power by 50 Cent', says People.
The product is scheduled for release this autumn in the US and will be exclusively available at Macy's department stores.
Earlier this year, it was reported that Kanye West and Rihanna landed their own perfume deals thanks to Jay-Z.
