Ask any act and they'll tell you that one of the best ways to get your music heard is through an advert beamed out to millions of television viewers.
Well, if you're an aspiring musician who writes and produces their own material, car manufacturer SEAT has just the competition for you.
The company is looking for artists to enter their Musicathon contest to win the chance to record a sound piece (between 30-90 seconds long) which will feature in one of their future campaigns.
Entrants have until March 27, 2016 to submit their sound pieces, before a select few potential winners are flown to Berlin, Germany in May to compete in the three-day Musicathon event.
There, the winning SEAT Sound Talents will be crowned and their specially-recorded music will feature in a mini movie made by the car company.
That's not before they are whisked off to a recording studio in Los Angeles to lay down their winning composition.
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In need of some inspiration before you enter? Here's some advice from some the UK's most exciting new talent.
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British pop rocket Femme has been lauded as a "one-woman powerhouse" by Radio 1. It's no wonder considering she wrote and produced her debut album Debutante, which will be released on April 15, 2016.
This electronic duo have already gained support from Radio 1's Huw Stephens, BBC 6Music's Chris Hawkins and Radio X's John Kennedy. Consisting of long-term friends Jonnie Owen and Tom Manning, what started as a creative experiment in the studio resulted in a full-band set-up.
Having co-hosted Capital Xtra's Breakfast Show with Kojo, music host Jade Avia has been on the frontline when it comes discovering new music and exciting talent.
SEAT's Musicathon competition is now open to aspiring artists aged over 18 years and who are UK residents. For more information, full terms and conditions, and to submit your own entry, visit the official website here.
