Set to be released 14 years on from the Oscar-winning Pixar classic The Incredibles, its sequel (directed once again by Brad Bird) has a variety of fresh voice actors on its books. One of the most notable happens to be the great Bob Odenkirk.
But what does his character bring to the franchise?
Winston Deavor, played by the Breaking Bad star, is one half of a brother-sister duo who operate a huge telecoms firm. Harking back to the original's illegal superhero concept, Winston's character thread will see him and sibling Evelyn (Catherine Keener) attempt to alter society's condemnation of the Parr family and other 'supers'.
This will be made possible through their financial resources.
Returning writer/director Bird told EW: "It's like when Bill Gates decides that he and his wife want to get rid of malaria. They support that and put their money behind it. And so [to us] it seemed like a good idea to have somebody feel that way about superheroes.
"They've maybe admired superheroes their whole life, and here, they have a chance to help them."
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With Mr. Incredible, Elastigirl and Frozone all in contention to lead Deavor's campaign, the siblings choose the more youthful and photogenic option, Elastigirl.
Check out Disney's latest trailer for the sequel below:
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Reporter, Digital Spy
Dan is a freelance entertainment journalist. Beginning his writing career in 2014, Dan's work first graced the pages of cult publications Starburst magazine and Little White Lies before moving onto Total Film, Digital Spy, NME and Yahoo Entertainment.
In the film and TV universe, he kneels at the altar of Jim Carrey, Daniel Plainview, Mike Ehrmantraut and Paulie Walnuts.
