After what seems like years of waiting, Marvel has finally dropped the trailer for the upcoming Avengers: Infinity War. You can read our reliably thorough trailer breakdown here.
Following from that cryptic airing of footage at this year's Comic-Con, the first trailer was officially unveiled on Good Morning America.
The ominous trailer sees Thanos (Josh Brolin) go about his business assembling the Infinity Gauntlet, seemingly ripping the Mind Stone from The Vision, and we get short clips of just about every Avenger.
Related: Avengers: Infinity War trailer breakdown – 12 exciting things we've learned form the footage
Coolest moment? Black Panther (Chadwick Boseman) asking someone to "get this man a shield" as a newly-bearded Captain America (Chris Evans) steps out of the shadows. Although Thor meeting the Guardians of the Galaxy comes a close second.
Effectively the beginning of the end for the MCU's Phase 3, Kevin Feige has been teasing the rise of Thanos since way back in the first Avengers movie.
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Now, on the cusp of the two-part Infinity War and (untitled) Avengers 4, all the pieces are in place for the biggest superhero movie ever – and there's a teaser poster to prove it:
Already tipped to be one of the most expensive movies ever made — partly thanks to Robert Downey's Jr's impressive salary — hopes are high that Infinity War can avoid the mistakes of DC's big ensemble Justice League.
However, featuring an all-star cast and the likes of the Chris trifecta (Evans, Hemsworth, Pratt), surely Infinity War is just too big to fail?
With rumours of scenes that contain up to 67 heroes, it doesn't sound like Disney will be skimping on anything when Josh Brolin slips on the Infinity Gauntlet.
By the time the Russo Brothers' comic book spectacular hits cinemas on May 4, 2018, there will have been 18 MCU movies that have come before it.
Luckily, the world's highest-grossing franchise has managed to avoid any major box office blunders, and it is doubtful that the MCU will start its losing streak with Infinity War.
And after that? Kevin Feige has already sketched plans for a further 20 movies once the current slate ends in 2019, so there should more than enough heroes and villains to tackle once Thanos is inevitably toppled.
Avengers: Infinity War will hit cinemas on May 4, 2018, with the untitled sequel following in 2019.
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Tom Chapman is a pop culture-loving writer and NCTJ-accredited Broadcast Journalist with over seven years of experience covering the small and silver screen.
Starting his career with a post at Movie Pilot in Berlin, Tom took on freelancing full-time with regular stints at Digital Spy, Screen Rant and Comic Book Resources.
These days, you can still find him covering all things Marvel and Star Wars at Digital Spy, while dipping his toe in bylines at Yahoo! and IGN.
Tom likes to think his spirit animal is a cross between Gale Weathers and Olenna Tyrell.
