Disney's chief technical officer Andy Hendrickson has admitted that Alice in Wonderland's script was not very impressive.
Hendrickson told those in attendance at the Siggraph conference on Sunday that a well-written story simply was not key to the success of Alice in Wonderland, which took in over $1bn (£603m) in revenue.
"People say, 'It's all about the story'. When you're making tentpole films, bulls**t," Disney's animation chief said.
Hendrickson added of Alice in Wonderland: "The story isn't very good, but visual spectacle brought people in droves. And Johnny Depp didn't hurt."
Alice in Wonderland received mixed reviews from critics upon its 2010 release, but went on to become one of the top-grossing films of all-time.
The Tim Burton-directed movie would also win Academy Awards in the 'Best Achievement in Art Direction' and 'Best Achievement in Costume Design' categories.
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Watch the trailer for Alice in Wonderland below:
Justin is a freelance entertainment journalist and writer. He first joined Digital Spy as a freelance entertainment reporter in 2010 and also worked as a sub-editor for the brand, serving as Night News Editor from 2016 to 2024. Over more than a decade, Justin has covered numerous major entertainment events from the US and has interviewed a wide-ranging group of public figures, from comedian Steve Coogan to icons from the Star Trek universe, cast members from the Marvel Cinematic Universe and reality stars from numerous Real Housewives cities and the Below Deck franchise. Justin has also been on the ground to cover major pop culture events like the Star Wars Celebration and the D23 Expo. He's written for titles across the Hearst network, plus the likes of CBR and Us Weekly.
