Since we've been waiting for an Avengers 4 trailer for what seems like an eternity, it's no surprise that it set the internet on fire when it eventually dropped.
Fans have been analysing every frame, speculating what the recently revealed Endgame subtitle might mean and wondering how large a role Hawkeye and Ant-Man will play in the movie after they were noticeably absent from Infinity War.
And it's this feverish rewatching which means that Avengers: Endgame has now broken records to become the most viewed trailer in 24 hours – racking up a not-too-shabby 289 million views.
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The Avengers team celebrated on Twitter, thanking "the greatest fans in the world" for being there from the beginning.
With this milestone, Marvel has broken their own record, which they previously set with the Avengers: Infinity War trailer, which received 230 million views in the same period.
The No. 3 slot (in case you were wondering) is occupied by the new live-action Lion King, which got 224.6 million views to become Disney's (ie not Marvel's) most-viewed trailer debut ever– though most of those people were probably debating whether CGI lions count as live-action or not.
Related: 7 Avengers 4 theories that definitely aren't true
To celebrate the trailer's incredible success, now is the perfect time to rewatch it for a bit of Easter egg hunting.
Marvel have been very careful not to give away too many details of Endgame's plot, but there are some blink-and-you'll-miss-it moments in the trailer which suggest that a beloved Black Panther star may have been killed during Thanos's devastating finger snap, while Cap could be about to make the ultimate sacrifice.
Avengers: Endgame will be released on April 26, 2019.
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