Stephen Fry has teamed up with Heathrow Airport to create an advert that may be the most British thing since #DrummondPuddleWatch.
Explaining to non-Brits some of the more peculiar parts of our nation's social grammar, Fry bumbles about being witty and erudite in some sort of pub.
Frankly, a video that examples behaviour patterns hosted by Stephen Fry doesn't sound all that entertaining, but trust us, it is.
In fact, we'd go so far as to say it's up there with John Cleese thrashing a cop car with a branch. In the Specsavers ad, that is.
