Peter Andre leaves a number over-excited fans feeling decidedly nonplussed in his first advert for Iceland.
Several women get a bit enthusiastic upon seeing the 'Mysterious Girl' crooner, only for the popstar to misinterpret the reason for their glee.
And was it just us or did he steal that poor woman's phone at the end of the commercial..?
Andre became the new face of Iceland last month, making him the third I'm a Celebrity contestant to represent the chain after Kerry Katona and Stacey Solomon.
Earlier this year, Andre spoke of his pride at welcoming his new daughter Amelia, predicting that she will "invent time travel" when she's older.
