Hugh Hefner has said he is "sorry" that cancelled NBC drama The Playboy Club did not find an appreciative audience.

The entrepreneur, who founded Playboy magazine in the early 1950s, also suggested that the show may have been better appreciated on a different network.

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Writing on his official Twitter account, Hefner said: "I'm sorry NBC's The Playboy Club didn't find it's (sic) audience. It should have been on cable, aimed at a more adult audience.

"Fans of The Playboy Club are really upset at the cancellation."

However, Hefner hinted at a new project exploring his life and the creation of Playboy, adding: "At the same time, there is renewed studio interest in a major motion picture on my life & the start of the Sexual Revolution."

The Playboy Club - which has suffered from poor ratings and negative reviews - was officially cancelled by the Peacock Network on Tuesday and will be replaced by Brian Williams magazine show Rock Centre and repeats of Prime Suspect, starring Maria Bello.

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The Parents Television Council (PTC) had also campaigned for The Playboy Club to be axed, labelling it as "degrading and sexualising".

Hefner also retweeted a number of comments from users of the social networking site supporting The Playboy Club and criticising the attitude of parents' groups like the PTC.

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Kate (they/she) is a freelance writer, editor, digital editorial trainer and data technician who first joined Digital Spy as an overnight freelance sub-editor in January 2011, after studying a postgraduate diploma in journalism at Salford University while working part-time as a social researcher.
In July 2013, Kate joined the DS staff team as chief sub-editor and following six years as the site's managing editor, their role expanded to incorporate Hearst UK's entertainment portfolio (including Digital Spy and its sibling titles Best and Inside Soap) between late 2024 and early 2026.
  Kate has worked as a writer and editor since 2006, with bylines syndicated across the Hearst network and at organisations including Metro. They started their career as a TV production runner for the BBC and contributed to various music websites, blogs and zines while based in Manchester.
  During her time at DS, Kate has previously been a freelance sub-editor and chief sub-editor.
  Kate's team at Digital Spy were proudly nominated in the Best Subbing/Production Team category at the BSME Talent Awards 2022. Over the years, she has contributed to coverage of many, many Prime Days and Black Friday/Cyber Monday, and was part of the team that launched the DS weekly TV newsletter in November 2019 – followed by the Top of the Shops e-commerce newsletter in May 2024.
   Kate's screen passions include Taskmaster (their biggest career regret remains turning down the opportunity to visit the house), nature documentaries, and live sport (up there with the greatest of all soap operas although if asked to choose, it's Corrie… every time).
   Her highlights while working at DS have included interviewing Stevie Nicks on the red carpet for her documentary In Your Dreams, sitting at a press roundtable with Formula 1 commentary icon Murray Walker, watching a life-sized LEGO car being driven around Silverstone, writing an album-by-album retrospective of Lady Gaga's genre-defying career for Living Legends, and raising awareness of receiving and understanding a late-in-life ADHD diagnosis through the lens of Bianca and Freddie's EastEnders storyline.
 Upon remembering to log off the internet, Kate enjoys live theatre, dance and comedy, appreciating nature, baking (badly), tending a recently-rented allotment (equally badly) and pampering one very spoiled rescue cat named Jolene.
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