Shraddha Kapoor has said that becoming a fashion designer has always been her dream.
The 26-year-old actress launched her maiden fashion line on the first day (March 25) of the ongoing Amazon India Fashion Week.
"It was always a dream to create my own fashion label," Kapoor told PTI. "Partnering with Anjana of USPL has made my dream come true. Imara is all about the fairytales and this is my fairytale coming true."
The Haider actress also revealed that her debut collection is a contemporary interpretation of classic styles that have been inspired by the modern Indian woman.
"My collection is a modern Indian adaptation of classics that experiments with ethnic designs and offers a refreshing take on fashion for the young and the stylish. It is a line of clothing for the new Indian woman. Smart and independent, open and free," she said.
When asked about her personal style statement, Kapoor said that what she wears is a reflection of her personality.
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"My style statement is extremely reflective of my personality: young and vivacious," she added. "I also believe that looking good is about feeling great and everything I wear is accessorised by confidence."
Kapoor first shared news of the fashion venture on her Twitter page last month.
The actress recently wrapped filming on Anybody Can Dance 2, the sequel to the 2013 hit movie, with co-star Varun Dhawan.
Imara is available exclusively on Amazon.
